Breaking rules, being yourself and proud of it. Fashion is just that, dressing up how you feel and how you are. Proud to be as you are: it is a concept that goes beyond everything and everyone beyond every barrier, social, religious, racial and sexual ones. BE PRIDE character: an attitude outside the box. We are full of rules and models to follow. BE PRIDE means breaking all this.
BE PRIDE, apart from being an excellent quality wristwatch, is a way of thinking. You don’t have to live up to anyone, no presumption, no judgment: no one is allowed to judge you. You and only you. It is not granted to anyone to tell you what you are or how you must be: BE PRIDE is what you want to be without any waiver. Representative, distinguished, do not be afraid of anything and anyone!
Happy to be as you are. Fashionable? Yes. Out of sense? Too. BE PRIDE watch is for those who like to stand out and know what they want. What you want to be.
It took years of study to create this masterpiece. Travels, experiences, contacts and love of doing and creating. Sketches, drawings, endless meetings are the result of an aesthetically unique wristwatch with a very high quality standards. Water resistant 10 ATM., chronograph with a quartz movement, tissue canvas, multicolor band. Beauty and strength: BE PRIDE is a perfect combination of both.
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